The most important elements that affect natural results on Google:
- The quantity and quality of incoming links from high quality thematically related domains.
- High-quality, comprehensive, fresh and unique content on the site.
- High-level internet and mobile usability.
Permanent SEO factors:
- domain trust (age, history),
- website optimisation (technical SEO),
- organic CTR (clickthrough rate).
Below is the impact of individual factors broken down into:
- Domain factors
- Factors at the level of servers and the site itself
- Inbound links to the page
- User behaviour on the site
Impact is estimated on a scale of 1 to 10, where 1 is the smallest and 10 is the largest.
Domain level factors .
Domain level factors .
In the case of generic domains, i.e. where the keyword appears in the name, the influence of such a factor may have indirect meanings. Although Google does not give such power to keywords in domains as it used to be in the past, in the case of such a word in the name it becomes easier to create backlinks.
Domain age does not matter if the domain is older than one year and there is no bad history.
TLD domains, i.e. with local extensions (e.g. Germany is .de) can help in local market operations, but can be severely limited in other countries or globally.
|1||Subdomain with the keyword|
The keyword in the subdomain has little effect on search engine rankings.
|1||Information about the domain owner publicly or hidden|
For domains owned by private individuals, you can hide the domain owner. This may raise some doubts about the intentions of the actions, but it is not a negative factor directly affecting SEO.
|0||Registration history and domain ownership|
|6||Title / title and keyword used in it|
The keyword in the title is an important factor in the ranking.
|5||Keyword at the beginning of the title|
If the title begins with a keyword that is important to you, this is particularly beneficial from an SEO perspective.
|5||Length of content and articles on the site|
|5||Page loading speed|
An important factor, a technically malfunctioning website, and delaying the loading and viewing of users is a bad signal for SEO.
An important factor especially in the version for mobile devices.
Domain history and past domain ranking.
|4||Correct website architecture|
The proper structure of the site allows robots to effectively index the site and transmits a signal about the correct optimization.
An important ranking factor. New and fresh content is good for SEO.
|4||H1 – H3 (titles in the page content) with the keyword|
H1 is a particularly important factor and as a relevant title for SEO websites. After Title second gives a signal about the importance of keywords.
H2 – H3 – have more informative features but also have a positive impact on the ranking.
Keywords, topics and content should be thematically related.
|3||The content on the site is authorized|
|3||Opinions and ratings|
Strong impact on page display, especially in local results. Google Map ratings can have a significant impact on the position of the page on the maps.
|3||Readability and edited content on the page|
|2||SSL is an important factor|
|3||Freshness of descriptions and content and adding new content.|
Optimizing photos, videos and audio is an important factor. Bulky media may have loading problems.
|3||URL and optimization|
A too long url has a bad effect. The shorter and using the keyword the better.
A useful and well-optimized category page can be a very powerful factor affecting the visibility of a web page.
|2|| Breadcrumbs testify to the good usability of the site.|
AMP can be a ranking factor.
|2||Useful from the point of view of the visitor of the conetnt website|
|1||LSI, or Latent semantic Indexing (latent semantic indexing)|
Themed expression allows the algorithm to better position the domain thematically. For example, courses may apply to learning as well as currencies.
Linking the website with branches on YT can be a factor supporting positioning.
Good content structure can help the crawler better index and rank the page.
|1||Correct grammar and content level|
The quality of the transmitted content has an impact on SEO
|1||Real address and phone number provided|
A large amount of spam and fake websites means that existing address and phone number gain value.
|1||Outbound links from valuable pages|
Outbound links can be a positive signal if they are not in excess and if they lead to valuable thematic pages.
|0||Description / description and keywords – 0|
There are currently no signals that the use of keywords in the description has a positive effect on visibility in search engines. The description is still displayed in the search results, so proper preparation for the user may result in good click-through rate.
|0||Hiding content on the mobile version|
It has no effect, unless it is content that is important for the entire site. Eg important product descriptions.
|0||Google Analytics and Google Search Console|
The installation and use of Google tools has no impact on SEO
|-1||Content hidden on the page|
In the case of expanded content, some content may not be indexed and this may have a negative effect on SEO.
|-2||Errors in HTML|
|-2||Duplication of meta data|
|-2||Redirect to another page|
|-3||Abuse of ads on the site|
|-3||A large number of outbound links|
|-3||Hiding links and ads on the page|
|-3||IP marked as spam|
If your site uses IP, which is marked as spam, then expect a reduction in ranking.
|– 3||Non-standing pages and wrong internal links to them|
|-4||Duplicate content on one site|
Duplicate content without canonical linking can negatively impact page results.
|-4||Keyword stuffing in the content|
|-5||Low-quality sites that focus on monetization, not usability|
|-5||Optimizing the page|
The abuse of SEO optimization factors causes a decrease in rankings.
|-7||Pages that were plundered by hackers.|
Hackers replace websites, do redirects but most often add links to the content or submit their offer. Often these are offers on the borderline of decency and crime.
|-7||Automatically generated content|
Backlink, i.e. backlinks
|7||Number of links from different domains|
|6||Authority and age of the linking domain|
|6||Differentiation of linking types.|
Different types of links and linking sites significantly helps in improving and maintaining visibility on the Internet.
The anchor text used in the links affects the search results of the word.
|5||Natural profile links|
Keyword abuse can be punished
|5||Links from pages of recognized authority in a given topic|
Older links have more value than recently added links.
|4||Links from the competition|
|4||Links in the content|
Links at the top of the page and placed inside the content are more valued than e.g. footer links.
|3||Links from domains with the same extension.|
Links from domains of the same countries and using the same language are more important.
|3||Alt in paintings|
The alt attribute is the same as the keyword in the links
|3||The number of links from the domain itself|
|3||Surrounding the link with thematically related keywords|
A link placed in content with similar context using synonyms and synonyms has a positive impact on SEO.
|2||Links from different IPs|
|2||Links from 301 redirects|
Links of this type may carry less power than traditional backlinks.
|1||Internal linking using a keyword|
Links of this type are nofollow but may have little positive impact
|0||Nofollow – links|
Most nofollow links are ignored.
|0||Sitewide links – from all subpages|
Links of this type are counted as one.
|0||Links from ads, e.g. Google Ads|
There is no impact of advertising links, but keep in mind that Google can even read such links over time.
|-1||Links from the same IP class|
|-2||Excessive redirects 301|
Google may downgrade pages with links from generally accessible forums.
|-3||Links with poor quality content|
|-4||Using a keyword that damages positioning|
|-5||Links from low quality catalogs|
|-5||Links from wrong sites|
Sites with bad history (spam) can significantly lower your site’s visibility rankings.
|-5||Links from fake blogs and PBN (Private Blog Networks)|
|-6||Selling links from the site|
Selling links can be harmful.
|– 8||Fast and unnatural link growth|
|– 8||Buying links from low reputation websites|
|– 8||Link exchange systems|
SWL (Link Exchange Systems) can significantly contribute to punishing our website.
|6||RankBrain – the algorithm|
RB corresponds to the estimation of user behavior and the quality of the page is assessed on this basis.
Brand search in combination with keywords
|5||Organic website traffic|
|4||The quantity and quality of comments and ratings|
|4||Length of stay on the site|
Company pages on social media and interaction with users. E.g. Facebook, Twitter, YouTube. Also Linkedin.
|2||Bounce rate – website bounce rate|