What is User experience? UX/UI

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What is UX?


User experience defines a person’s attitude or emotion towards using a particular product or service. UX designers are able to influence these sensations so that users are fully satisfied.

User-oriented design is an approach in which efforts at each stage of product and service development are focused on the person visiting the website. We reject our private feelings and think in terms of what outsiders might feel. At the end of the day it is these people who will use the product or service in the future not us. That is why user involvement is so important at every stage of the project. This approach aims to recognise human needs and meet them as well as possible.

In reality, it looks like the user is present at every stage of the project. Progress is consulted with the user on a regular basis. At the beginning it can take the form of interviews, questions or surveys. However, in the final phase of the project, it take the form of a test.

Remember that it is not the user who is supposed to adapt to your website, but the website that has to adapt to the user. The needs, expectations and interests of users are the most important. Business goals, the functionality of technology – fall into the background. Users provide basic knowledge to enable creation of the appropriate architecture and site navigation.


UX principles for creating a great website


Effect of proper UX implementation

Thanks to using tried and tested UX methods, your site will be more user-friendly as well as search engine-friendly. This will be reflected in achieving the company’s business goals.

The iterative approach is the best approach when designing websites. It involves a repetitive design cycle, testing with users, patches and retesting. The operations are repeated until the website has a satisfactory degree of usability. An iterative and engaging approach allows users to create a site that will best meet their needs.

The first stage of the user-oriented design process for site development looks like research. It is when business requirements are determined and competitors are analysed. A project problem is defined. This is the moment when you need to better understand the needs of users. If there are similar products on the market, it is worth asking consumers what they think about them. What they lack, what you can work on. You can take advantage of the weak points of the competition and succeed on what they failed to achieve.

In general, user eXperience specialists work remotely as an external company, so they do not have direct contact with the company’s employees on a daily basis. It is easier, however, to make telephone calls later and to exchange e-mail correspondence if you have had personal contact with these specialists. Also, regardless of where and how you work, it is good to meet everyone in person to discuss the project thoroughly, clarify any doubts and explore customer expectations which enables a solid start to the process. Discuss the schedule of the entire project and determine the type of communication with each other.

Let the specialists from the external company meet the decision-makers employed by you. Let it be time to discuss the reasons for the project and the expected results. Meeting with the most important representatives of the company will allow you to better understand the business requirements of you as a customer.

However, the benefit of the workshop is to identify all of the problems that the project is supposed to solve. Decision-makers, other important company representatives and a team of user eXperience specialists should participate in the workshops. The workshop should gather as much information as possible about the project requirements, and group work is the best approach to achieve this.

In a nutshell: understand the needs of your users and you will develop the perfect user eXperience. Use the techniques presented below and try to ensure that at least one of them engages real users of the product.

  • Usability tests are carried out with the conviction that nobody holds as much knowledge about the product than its users. See how they use existing products. Don’t limit yourself to the product range of the company you work with, but also see what it looks like in competition. Maybe you will identify problems with an existing product and use them as inspiration in working on your product? Usability tests are the best way of getting to know users better.
  • Analysis of the competition you will see how other products similar to your work. This will also help you better understand the expectations and needs of users.
  • Contextual research consists in observing users in the real world. These include your visits to stationery stores, listening to phone calls in the company’s customer service centre or researching users in their work environment.
  • Look at the data stored on the server to understand user behaviour and analyse the data. Identify areas where user activity is high and where the activity is definitely too low. You can now focus on the places users ignore.
  • There is no better way to reach a large number of people with questions than surveys. Thanks to this method, you can establish facts, get to know users (the entire cross-section of data: age, gender, place of residence, etc.) and understand their behaviour better.
  • Expert assessments are actually a simple and cheap method, and allow you to understand many important problems with the usability of existing products. Product evaluation is carried out on the basis of web usability guidelines, analysing the reactions of target product recipients and performing tasks.
  • Models of tasks rely on descriptions of actions that users perform to achieve a given goal. Using models, you can see how users use the product in practice. They are created after usability tests and are carried out in parallel with other user tests.
  • Behaviour maps may be created based on usability tests or user surveys. Behaviour maps are presented graphically. Thanks to these maps it can be determined in which areas the clients’ needs are met.
  • Personas represent your potential clients in such a way that each persona represents a given group of them. By creating a person, you focus on the client’s real needs, emotions and values. He is no longer just a fictional character from a given age and professional group. You bring your users to life by constructing a person in several stages. First, give your character a name, age, gender, status, education level, family situation and occupation. Then think about what their typical day might look like. Finally, define their problems, concerns and goals.


Product features in relation to UX




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